Surefire Ways to Boost Your Local Brand

Surefire Ways to Boost Your Local Brand

November 07, 2018

There are many ways that a business can boost their local band. Most center around making sure that they are taking care of customers in the region, but others focus on working well with other businesses within the area. If you are an owner or a manager of a local business, then consider these ideas.

Grab Your Google My Business Account

Another way to promote your local business is to get found on Google My Business. The great news about verifying your account is that it lets your company reviews show up on the first page of Google's search engine result pages in a very prominent position. This simple step allows your current customers to post their reviews of your business directly on Google's first search engine result page. With over 90 percent of customers trusting what others have to say about a business as much as if a friend was making a personal recommendation. You certainly do not want to let this opportunity get away from you.

Plan or Support Local Activities

Inviting the community to come to your business to celebrate special occasions can leave a lasting impact on your customers. For example, you might want to get a local celebrity to come to your business to sign autographs. You might want to put an unusual item up for display outside your business for a limited time, or you might want to host a public meeting. Regardless of what you choose, make sure that you are prepared to treat those attending exceptionally well, and you can watch your business grow.

Work with the Local Chamber of Commerce

Chances are that the local chamber of commerce puts on many events throughout the year, and working alongside other business owners during these events is a worthwhile activity. When events are put on, then t-shirts and other promotional events are usually printed keeping the business's name in front of the public far after the event is over. When you work with the local chamber of commerce, you will also meet other professionals who may refer their customers to your business. Finally, instructional meetings with informative speakers are often held letting you learn more about marketing your business.

Google Local Packs

Another outstanding way to show up on the first page of Google is to appear in Google local packs. This listing of three to five businesses at the top of the search engine result page can help draw new customers to your business. At least two of the listings are determined by who Google feels is doing the best job of meeting customer needs in that area, the third listing is often a paid listing. Therefore, businesses may want to think about using Google Ads to promote their businesses.

Donate to Charity

Charitable giving has a few perks in and of itself. Not only can your business receive a tax break for its charitable donations, but the more charities and good causes that you donate to, the more social circles that your brand will reach. It's a win-win because you are helping others in need while being able to promote your brand.

Use the Right Packaging

Packaging is important to your business and using the right packaging with your brand can go a long way to helping you get your brand out there. The merchandise that you create in order to share with the public needs to epitomize your brand and the packaging that contains it needs to do the same. It needs to provide the visual edge that draws attention in any crowded marketplace or display. If your packaging is spot on, then your brand will become easily recognizable which will ultimately lead to more demand and greater growth for your business.

Custom Company Apparel

Whether you are creating branded apparel to sell on the marketplace, or to freely distribute amongst employees, custom apparel brings your brand to the forefront. Branded t-shirts keep your logo in the vision of potential customers, and allows the wearer the opportunity to discuss their passion and interactions with your company. Word-of-mouth advertising is free, after the expense of creating the apparel, and is more palatable to many customers as it is seen as more trustworthy, since  the recommendations are coming from a family member or a friend.

Local business promotion often requires working on three different fronts simultaneously. Get involved with your local chamber, harness reviews on the web, and plan your own events to make sure that your business always stays at the forefront of people's minds.

When it comes to getting custom apparel done, there is no one in Murfreesboro that can do it faster! We have one of the fastest turnarounds anywhere. Our standard turnaround is 5 business days on most of our services.